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My SEO consultancy services are aimed at driving new leads and sales for your business, with increased organic traffic.
An SEO consultant is a person that is experienced in optimising websites to perform in search engines like Google, Bing! and Yahoo!
SEO Stands for ‘search engine optimisation’ and the freelance SEO consultant is the person who will provide a freelance dedicated service, which can be an ad-hoc service or retainer based.
I provide a full range of services from designing and building your website, to implementing a unique SEO strategy that works for your niche. I also provide my consultancy services for existing websites, once an initial audit has been completed.
Search engine optimisation (SEO) should be the foundation of every business that is looking to have maximum visibility online, and my services provide extra support to those businesses by helping to implement successful search engine optimisation strategies.
The ultimate goal for any SEO consultant, should be to increase the clients revenue from online sales, conversions and enquiries. To achieve this, SEO requires a long term commitment to SEO best practices and a successful strategy.
I have worked with a range of businesses and bloggers in various industries. As a freelance SEO consultant, I am able to keep my prices competitive while providing a full range of services including on-site, off-site and technical optimisation.
I have an excellent track record of delivering results in various industries and I am entirely focussed on my clients needs.
Put simply, SEO is a series of processes and optimisation that can be actioned on your site to help search engines understand the content, services and value of your business.
The purpose of optimising your website for search engines is so that you gain visibility to your target audience. Your website needs to be on the first page of the search results for users who are looking for the products or services you offer.
With more than 500,000 websites being created every single day you are left in a crowded digital space, fighting for the attention of your target audience.
This has left Search Engine Optimisation as a vital service that you need if you want to stand out from the crowd. It’s no longer a “nice to have”, it’s a “must have”, to ensure that you are visible and can bring visitors to your website from search engines.
SEO is also dependant on your locality. Local SEO strategies benefit any business that service certain areas or towns and requires a different strategy, dedicated to ranking your business for your local area.
Contact me to find out how my freelance consultancy services can help your business today.
I provide an initial consultation to assess your websites current organic state, achieved through using Google Search Console, or third party tools like SEMRush. Before our meeting, I look at your existing rankings and traffic and run a top level audit on your site.
Search engine optimisation (SEO) is a process because it cannot be done all at once. There are many factors that come into play when ranking a website in the top spots for search engines. It takes a lot of time and effort to get a website to the first page of Google and other search engines. Our goal is to inform you of the different parts of the SEO process and how long they take, so you will know what to expect during the SEO process.
Our tested and proven SEO process employ these basic steps to achieve high page rankings:
Initial Site Analysis & Keyword Research
On-page Optimisation
Off-Page Optimisation
Competitor Research
Testing & Conversion Tracking
If you have a website, applying SEO techniques will help your site score or rank highly in search engine results.
You’ll need to use a strategy designed to help you rank well on search engines like Google or Bing. My aim with ANY SEO strategy is to get a search engine to notice your site and judge it as the best possible result, whenever a person searches for a topic in your niche or industry. To get on the first page of Google, your webpage needs to score highly on many ranking factors within Google’s algorithm, which changes regularly. Currently, Google ranking factors include relevancy, loading speed times, keywords, authority, usefulness, domain authority, and more.
Search engines will be one of the main sources of traffic to your website and Google is the biggest and most popular search engine, by far.
Google searches create over half of ALL the traffic on the entire internet, so you can see why it makes sense to optimise your site for Google’s algorithm. When it’s applied correctly, SEO can help your website rank for 100’s of related keywords in your niche, generating 1000’s of visitors on each of those phrases every month.
In the Initial Site Analysis step we learn about your website, what your goals are for SEO, and determine the best keywords to use for your campaign through keyword research. We have discovered that finding high traffic, low competition keywords generates the best return on investment.
During this step we will request you provide us of a list of approximately 25 keywords / key phrases that you believe people would search for to find your website. Based on this list we will perform keyword research to determine if searchers are using the keywords you suggested or any similar variations. We will report our findings to you and ask for you to select a final list of keywords based on your SEO package. We also check for other issues with ranking factors on your website, like duplicate content, internal links, anchor texts and check that the site has a good user experience and is fully mobile friendly.
Depending on the package you select we also review your website content and conversion techniques. We can also look at your social media accounts and how to make them work for you as part of your seo strategy and how to utilise these to increase traffic to your site. Based on what we find we may make suggestions for improving visitor conversion if your website does not already have a powerful call-to-action.
Some common suggestions are:
The On-Site Optimisation step is a one-time process that prepares your web pages for search engines and search traffic. This step is important as its purpose is to make sure your website is set-up properly for search engines and how search engines work.
There are several on-site optimisation techniques that are used to prepare your web pages for search engines. Some of the techniques we may use include (but are not limited to): setting up a Google Analytics account, submitted an XML sitemap, and editing various meta tags.
Google Analytics provides you with statistics on how search visitors find your website and how they use it. This information helps us see the benefits of SEO and will help you determine how your website can be improved.
Google Webmaster tools set up to utlise
An XML Sitemap is what search engines use to read your website. This helps them read your website navigation.
All accounts are created in the customer name and you will be given the log-in information. Having the accounts in your name ensures you have full control of the accounts.
Throughout the SEO process we will continue to monitor both the Google Analytics and Google Webmaster Tools accounts.
Now that the accounts have been created we can proceed with the on-page optimisation:
Meta Tag and title tag optimisation
Meta tags provide search engines with information about your website.
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