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Increase your rankings, website traffic and gain sales leads using search engine optimisation strategies.
Website audits to identify any existing issues that are affecting your local search rankings.
Local SEO strategy - optimising your website for web and mobile searches in your local area.
Comprehensive local competitor search and analysis to determine your localised keywords.
Optimise your google my business listing for local and targeted searches.
On page optimisation including meta titles, descriptions, Headings and more that are targeting localised searches
Insights and guidance into issues on your website and how to improve your current SEO.
As a business owner myself, I know that online visibility is vital for smaller businesses and SME’s looking to grow their search traffic and increase their revenue.
The number of locally owned businesses, start-ups and SME’s in the UK is on the rise, and they are all looking to get their products or services found online. In this day and age, the majority of your target audience will use search engines like Google or Bing to research or make their next purchase. If you want your business, services or products to be found in local and near me searches, you simply cannot ignore search engine optimisation (SEO) as a way to win new business.
Small businesses and SME’s face a different set of SEO challenges to larger businesses with big budgets. A smaller, local enterprise tends to have smaller budgets and are looking to target audiences in their surrounding geographical area, but above all else, they simply often don’t have the technical expertise, employees or manpower to work on their marketing or search engine optimisation long term.
The idea of my strategy is to assist every business in ranking for their unique search terms, while educating them in how to maintain their rankings long term.
Search Engine Optimisation (SEO) is the act of researching and analysing your competitors to find the keywords or phrases that are relevant to your business or product. Once you have established your keywords, your website needs to be optimised in a number of ways to ensure that search engines like Google are able to read and understand your website. When your website is SEO optimised, it will rank better in search engines and generate more leads and traffic to your site.
I have worked with a range of businesses and bloggers in various industries. As a freelance SEO consultant, I am able to keep my prices competitive while providing a full range of services including on-site, off-site and technical optimisation.
I have an excellent track record of delivering results in various industries and I am entirely focussed on my clients needs.
Search engine optimisation (SEO) is a process because it cannot be done all at once. There are many factors that come into play when ranking a website in the top spots for search engines. It takes a lot of time and effort to get a website to the first page of Google and other search engines. Our goal is to inform you of the different parts of the SEO process and how long they take, so you will know what to expect during the SEO process.
Our tested and proven SEO process employ these basic steps to achieve high page rankings:
Initial Site Analysis & Keyword Research
On-page Optimisation
Off-Page Optimisation
Competitor Research
Testing & Conversion Tracking
If you have a website, applying SEO techniques will help your site score or rank highly in search engine results.
You’ll need to use a strategy designed to help you rank well on search engines like Google or Bing. My aim with ANY SEO strategy is to get a search engine to notice your site and judge it as the best possible result, whenever a person searches for a topic in your niche or industry. To get on the first page of Google, your webpage needs to score highly on many ranking factors within Google’s algorithm, which changes regularly. Currently, Google ranking factors include relevancy, loading speed times, keywords, authority, usefulness, domain authority, and more.
Search engines will be one of the main sources of traffic to your website and Google is the biggest and most popular search engine, by far.
Google searches create over half of ALL the traffic on the entire internet, so you can see why it makes sense to optimise your site for Google’s algorithm. When it’s applied correctly, SEO can help your website rank for 100’s of related keywords in your niche, generating 1000’s of visitors on each of those phrases every month.
In the Initial Site Analysis step we learn about your website, what your goals are for SEO, and determine the best keywords to use for your campaign through keyword research. We have discovered that finding high traffic, low competition keywords generates the best return on investment.
During this step we will request you provide us of a list of approximately 25 keywords / key phrases that you believe people would search for to find your website. Based on this list we will perform keyword research to determine if searchers are using the keywords you suggested or any similar variations. We will report our findings to you and ask for you to select a final list of keywords based on your SEO package. We also check for other issues with ranking factors on your website, like duplicate content, internal links, anchor texts and check that the site has a good user experience and is fully mobile friendly.
Depending on the package you select we also review your website content and conversion techniques. We can also look at your social media accounts and how to make them work for you as part of your seo strategy and how to utilise these to increase traffic to your site. Based on what we find we may make suggestions for improving visitor conversion if your website does not already have a powerful call-to-action.
Some common suggestions are:
The On-Site Optimisation step is a one-time process that prepares your web pages for search engines and search traffic. This step is important as its purpose is to make sure your website is set-up properly for search engines and how search engines work.
There are several on-site optimisation techniques that are used to prepare your web pages for search engines. Some of the techniques we may use include (but are not limited to): setting up a Google Analytics account, submitted an XML sitemap, and editing various meta tags.
Google Analytics provides you with statistics on how search visitors find your website and how they use it. This information helps us see the benefits of SEO and will help you determine how your website can be improved.
Google Webmaster tools set up to utlise
An XML Sitemap is what search engines use to read your website. This helps them read your website navigation.
All accounts are created in the customer name and you will be given the log-in information. Having the accounts in your name ensures you have full control of the accounts.
Throughout the SEO process we will continue to monitor both the Google Analytics and Google Webmaster Tools accounts.
Now that the accounts have been created we can proceed with the on-page optimisation:
Meta Tag and title tag optimisation
Meta tags provide search engines with information about your website.
Book a time to discuss how my freelance seo consultancy services can help your website & business.
In your free 30 minutes, I will access your website and conduct an analysis on the current SEO situation on your website, and identify any problem areas.
I analyse your existing traffic, impressions, non brand clicks and ranking history to see where I can help.
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