Whether you run a business online or at a physical location, your web presence is vital to your growth and success. Building a strong social media presence for your business gets your brand or business seen, spreads the word and will attract new customers, potential customers and can help your business grow.
Beginning a social media strategy can be a tricky business, especially for a new business, starting out and creating social media accounts from scratch, so in this guide we will give you tips & tricks for your social media strategy.
Why do you need Social Media
Whether you have a website or not, building your social media profile is an important step towards building your presence online. If you have a website, it helps towards your SEO and search engine ranking, if you don’t, it is an effective marketing tool, and can be a way to reach new customers through paid advertising.
The main benefit of Social Media for Businesses is providing a communication channel between you and your customers. You can provide your audience with regular updates, answer questions, gain reviews for your services or products and gain insights into your target audience.
What should you publish on Social Media?
It isn’t just about pushing your products or services on social media, you also need to add value to your audience. I good range of content is important, as no one wants to follow an account that is only advertising. You want to publish varied, value adding posts, think about your audience and how you are targeting. For example, as a company that offers web design, we could post information for small businesses, uses for websites, small business tips & tricks, SEO tips and articles that would be of interest to business owners. A yoga teacher could publish articles around wellbeing, healthy eating and fitness as well as their timetables and lesson information.
Other content ideas include:
- Share blog posts/articles that are relevant to your field, or links to your own blog.
- Reviews, testimonials and photos
- Interviews with your team
- ‘Behind the scenes’ photos of your team, products being made
- Product or service updates
- Case Studies
- Competitions & Giveaways
- Ask questions to increase engagement with your customers
Your Tone of Voice
It’s important to be consistent in how you communicate with your customers. The tone of voice within your social media posts reinforces your brand. Do you want an informal tone, use emojis and gifs, sound more relaxed or a formal, perhaps more professional tone. Think about the audience you are targeting and what they would be more comfortable with. It is vital for any business to communicate with your customers in a way that resonates with them, as it can reassure your audience, increases trust and helps potential customers understand your message. Your posts are they key to building relationships with your customers, so it is worth taking the time to think about what you want to achieve and your target audience.
Engagement
Whatever you decide to post on your social media profiles, try to make your posts eye-catching & different and remember to always engage with your customers when they comment. This not only helps with customer relationships, it also boosts trust and positive engagement will boost your profiles visibility. If your business has a website this will also boost your SEO, aiding your ranking and some of your posts can also push traffic to your website.
Conclusion
Building your online presence can have a huge benefit to your business if utilised correctly. Social Media channels can be an effective free marketing tool if you are active on your profiles and engage with your customers. If your business has a website it can boost your search engine ranking and website traffic.
If you are looking to grow your online presence, it could lead to increased visibility, increased sales and growth. Glade SEO & Design specialise in building your search engine visibility (SEO) and we also create strategically designed, eye catching websites to increase conversion rates. If you are looking to increase your online presence, contact us today for a free, no obligation quote.
